Mark Bult Design: San Francisco, CA, Established 1988

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Friday, August 31, 2007

CNET finally shows some love for the Mac

CNET Networks has acquired the TechTracker Network, comprising the sites VersionTracker.com, MacFixIt.com, iPhoneAtlas.com, and a few ancillary domains.

This marks a significant shift for CNET's tech offerings, since the majority of TechTracker's visitors are Mac users.

While CNET has covered Apple a lot on News.com and CNET.com, their Reviews section has historically been so-so at best with regard to Mac hardware, and Download.com's Mac software offerings have always been pretty lackluster compared to the competition. This acquisition could mark a turning point.

The announcement of the acquisition has garnered a lot of negative comments regarding CNET on the VersionTracker Blog. It's a little sad to see how much general ill-will the commenters have for CNET. More sad, however, is that the majority of the commenters are critically misinformed. *sigh* Either way, it looks like CNET has a long way to go to fix a reputation in the Mac market.

"The Macintosh may only have 10% of the market, but it is clearly the top 10%."
– Douglas Adams

UPDATE: I just noticed that TechTracker also has a little site called GreenTracker.com, created "to institute and promote sustainable practices and reduce TechTracker’s overall energy imprint." I hope it will survive the changes the CNET purchase will bring.

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