First impression of your website is important
A recent study by researchers at Carleton University in Ottawa shows that the brain can make flash judgements almost as fast as the eye can take in the information, meaning that a user's first impression of your website is made in the first 50 milliseconds of viewing.
About six or seven years ago I was marginally involved in the beginning of web credibility research by Stanford's Persuasive Technology Lab. Their "How can you boost your web site's credibility?" top 10 list is a good, basic primer for budding user-centered designers and information architects.
Filed in: branding, web design, usability, web credibility