Mark Bult Design: San Francisco, CA, Established 1988

Web design and development for small and large business, e-commerce, b2b, b2c, SAAS, and community websites. User experience design and usability testing.

Thursday, May 03, 2007

boycott Kleenex

Greenpeace has started a campaign against Kimberly-Clark, the company behind such brands as Kleenex, Scott, Viva, Cottonelle, and more.

Kimberly-Clark uses 100% virgin fiber for its Kleenex products and even boasts about it on their website. Because it's better for "softness." But their oh-so soft products come from unsustainably managed forests, predominantly logged by clearcutting.

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Anonymous Anonymous said...

What? A Kleenex boycott during allergy season, and nary a post about Job's "Greener Apple" announcement?


5/03/2007 06:24:00 PM

Blogger espd said...

Well, I read Jobs' announcement with interest, but as many other people have noted elsewhere in the blogosphere, I'd rather see an announcement about what they've done, rather than what they are going to do.

I'm adopting a wait and see attitude. I'm happy they've apparently felt the public pressure and are apparently willing to do something about it, but I want to see results before I dish out my congratulations.

5/14/2007 01:42:00 PM

Blogger espd said...

Here's Apple's press release, for anyone who wants to read it.

Just FYI, a lot of the things mentioned as "completed" are pretty trivial and/or are basically the same as the rest of the industry.

What Apple was being criticized for is not being a leader in the realm of sustainable product design, as they arguably are in product design and development (not to mention marketing, etc.).

5/14/2007 01:45:00 PM

Anonymous Anonymous said...

Your comments on Kimberly Clark are wrong - check your facts again dickhead...

10/15/2008 04:28:00 AM

Blogger espd said...


What fact do I have wrong? That Kleenex is made from virgin forests?

“The Kleenex® facial tissue inside is made from nearly 100 percent virgin fiber. Virgin fiber is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product such as Kleenex® facial tissue.”

1/10/2009 06:20:00 PM


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