Mark Bult Design: San Francisco, CA, Established 1988

Web design and development for small and large business, e-commerce, b2b, b2c, SAAS, and community websites. User experience design and usability testing.


Monday, May 14, 2007

The Gap's "4 Kids by Kids" clothing line



Okay, if you don't get it, here are a couple clues:

A) It's the Onion (if you still don't get that, I can't help you, you just have to come out from under the rock you've been living under for the past 15 years and experience the Onion yourself).

B) The Gap uses sweatshop labor.

Bay Area Action's Schools Group started a campaign against the Gap in 1999 and did tremendous work over several years, educating the public about the Gap's sweatshop labor practices and applying public pressure by means of public protests, signature gathering, and more. Eventually, one of the Gap's VPs called up our high school students and invited them to the Gap's headquarters in San Francisco to talk.

Since then, the Gap's been the target of lawsuits and multiple campaigns by numerous human rights, labor, environmental, and social investment groups.

In 2004, CEO Paul Presser said, "When I decided to join Gap Inc. in the fall of 2002, one of the first things my teenage daughter asked was, 'Doesn't Gap use sweatshops?' " Read the article...

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