Mark Bult Design: San Francisco, CA, Established 1988

Web design and development for small and large business, e-commerce, b2b, b2c, SAAS, and community websites. User experience design and usability testing.


Wednesday, January 19, 2005

My letter to Apple

Steve Jobs
Apple Computer, Inc.
1 Infinite Loop
Cupertino, CA 95014

Dear Steve Jobs,

I have been an Apple customer since 1986, and would like to continue to be one until 2086.

But the environmental stance of the company leaves a lot to be desired.

E-waste is a tremendous threat to the people of countries where we export our garbage. It's unconscionable for any company -- any society! -- to export our problems and make them someone else's problem. Especially when it threatens their health, safety, and their very lives.

If you continue to lobby against progressive legislation that attempts to provide solutions for companies, consumers, and future generations, you will eventually be forced by legislation to swallow a more bitter pill than if you announced a progressive program now. Take HP's example to heart.

Apple is an innovator in so many ways, yet I'm ashamed of its corporate citizenship.

Sincerely,
Mark Bult

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